Virtual Workshop: Full-Cycle Customer Value

# Virtual Workshop

# Customer journey

# Outcomes

Virtual Workshop: Full-Cycle Customer Value

Your team manages the biggest book of business and is expected to drive revenue. Logins and usage stats aren’t enough to renew and grow customers. In this hands-on, 90-minute workshop, you'll work with customer success peers and the Minoa team to connect the promises made to your customers to the outcomes they need to see, then compare notes in small roundtables. You'll leave with a draft outcome journey for one of your customers and one commitment to bring back to your team.

Tue, Dec 1, 10am PT / 1pm ET / 6pm UK Interactive seats are limited. Brought to you by Minoa

Who should attend

CS leaders, managers and CSMs who own renewal and expansion targets

Post-sales, account management and customer value / value engineering roles

Anyone who has had a "healthy" account churn and wants to know what the dashboard missed

Teams from early-stage to enterprise. Roundtables are grouped by org and customer maturity, so you'll work with peers at a similar stage

What you'll learn

Why usage isn't value. Why activity metrics fail to predict renewal and growth, and what the outcome journey adds. Grounded in what Minoa sees across customers in the field

How to build a promise inventory. Capture what was actually promised to a customer across sales, onboarding and success, and spot the promises nobody is tracking

How to map a customer outcome journey. Connect those promises to the measurable outcomes the customer expects, and see where proof of value is strong, thin or missing

How peers at your maturity level do it. Pressure-test your map in a roundtable and hear what's working at other companies

What exceptional looks like. A real customer example of full-cycle value in practice

What you'll walk away with

A promise inventory for at least one real account

A draft outcome journey you can reuse across your book of business

Peer feedback from a roundtable of CS practitioners at a similar stage

One concrete commitment to bring into your org the following week

A reusable workbook and AI prompts you can run with your team afterward

Workshop schedule

Time (ET)	Segment	What happens
Before	Homework	Run the AI prompts in the workbook against one of your own accounts and bring your notes
1:00–1:10	Why an outcome journey	What Minoa sees in the field. Attendees are share what they learned from the homework to break the ice
1:10–1:25	Promise inventory	Story and example, then a 15-minute moderated conversation
1:25–1:45	Customer outcome journey	Worked example, 15 minutes of individual work, 5-minute share
1:45–2:15	Roundtable review	15–20 minutes in small groups by maturity, then 10–15 minutes back in the main room on common themes and takeaways
2:15–2:30	Wrap-up and commitments	Everyone writes one commitment for next week and a few people share. Then a Minoa customer example of what exceptional looks like and how Minoa helps make it easier

Prerequisites: before you arrive

The workbook and homework go out Monday, November 23. The workshop builds on it, so please complete it beforehand.

Pick one or two real customer accounts you know well, ideally one with a renewal or expansion coming up

Run the AI prompts in the workbook (any AI assistant works) and capture your notes

Bring your notes and the workbook to the session. You'll build on them live

Anonymize as needed. No confidential customer data needs to be shared with the group

Plan to participate. Camera on, a quiet space and the full 90 minutes. This is a working session, not a webinar

How it works

This is a hands-on working session, not a lecture. Short framing segments are followed by individual work and small-group discussion. Each roundtable is led by a room captain, a CS practitioner who keeps the conversation moving and brings key themes back to the main room.